SLOANE

Sloane is a music producer who produces rich, soulful beats out of heartbreak. Using synths, samplers, analog synths, guitars and voice pedals, Sloane started making "music to cry to while you smile". Perhaps the loss and pain that he has experienced drove him to mask his identity, as he prefers to not reveal himself in all his communications, or perhaps he just wants his music to "speak for itself"! As the artist is prone to writing a lot his own words were used as copy for his designs. Role: Brand architecture, Creative direction, Art direction