Rock the Vote is a non-profit that tries to get young people to be active in the political system. For their nationwide print campaign in 2000 they chose a concept that focused on making the issues as graphic as possible, to make them as real as possible without suggesting a stance. They were also displayed at the 2000 Democratic and Republican national conventions. Role: Art Direction, Design
This interactive Flash postcard was released the same year that on-line voting registration was enabled and over 600,000 people who registered over the internet were directly tracked back to this piece. When the user rolls over "Y" or "N" the text on the right changes to show them the counter-argument, displaying how complex issues can be and how not everything may be as binary as they imagined.
