ABRAXIS

Abraxis is a Psytrance act that opens up neural pathways to untapped chambers of the mind. In this upside down world telepathy, precognition and altered states of being intertwine themselves with the driving music beats of it's makers- part wakeup call to the senses, part descent into madness. The brand sits on this shimmering precipice, offering a window into this shadowy dimension. Role: Art Direction, Brand architecture, Copywriting, Design, Narrative design

This three part branding illustration was created to be shared on Facebook, Twitter, and Instagram to promote their show at Dreamstate.

Art direction for Abraxis included the conceptualization of the group's appearance including custom-designed wardrobe.

For the launch of the track Black Rainbow, a special microsite was created that invited fans to take an ESP test, designed to look very serious and clinical. Upon completion of the test they were bestowed a title, and were able to hear a preview clip of the track. They then had the ability to share their title on Facebook with their friends.